IIUC Business Review

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Author: search.filters.author.Karim, Mohammed Shamsul

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    Performance Measurement of Distribution Management System: A Case Study on Unilever (BD) Ltd.
    (CRP, International Islamic University Chittagong, 2007-08) Mawla, Masrurul; Karim, Mohammed Shamsul; Rabbi, Mohammed Yasir
    The purpose of business is to create and retain customer. But, the question is how? While business thinks in terms of products and derived values, customer is looking to meet their needs. Among the customers' need factors, getting the right product at the right time in the right place is one of the basic needs. In a sellers market like Bangladesh, it is difficult for the companies to develop competitiveness in distribution to provide products as per customers needs considering the customers different buying tendency. The success of a distribution system depends on the meeting of customers' time and place utility effectively. In an underdeveloped infrastructural conditions meeting all these are very difficult task. Unilever (BD) Ltd is the best known for its wide array of product portfolio and strong distribution system of consumer goods. Considering this, the study has been conducted to understand the performance Of Unilever ill distribution. For this purpose, Craven's model has been followed. The study identified that Unilever was meeting seventy percent of the place and time related utility. This study will help the business theoreticians to understand the distribution need in a developing country and will help to develop a comprehensive structure of distribution. The study will also help the companies operating in a developing country to develop their distribution system
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    Job Satisfaction of the Employees in Islamic Banking System: A Study on Islami Bank Bangladesh Limited
    (CRP, International Islamic University Chittagong, 2014-06) Hoque, Nazamul; Karim, Mohammed Shamsul; Islam, Serajul
    Undoubtedly, in this highly competitive world, the success of an organization depends largely on its human resources. Banks are no exception to this. A satisfied, happy and hard working employee is the biggest asset of any organization, including banks. Workforce of any bank is responsible to a large extent for its productivity, profitability, growth, change, and even of its existence. Efficient human resource management and maintaining satisfaction level of job in banks determine not only the performance of the bank but also affect the advancement and performance of the entire economy. So, for the success of banking, it is very important to manage human resource effectively and to find whether its employees are satisfied or not. A satisfied employee pays his full attention, works with commitment, and projects a positive image of the organization which finally begat customer satisfaction. The study has identified the key job satisfaction factors. and level of satisfaction of the employees of WEL. Flit' most important job satisfaction factor based on the eigenvalue is the 'working environment' followed by 'terms and condition', policy and administration', 'interpersonal relationship', and 'training facility
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    Impact of Cultural Adaptation on Sales Performance: A Comparative Study on Marketing Practices of Multinational and Local Pharmaceutical Companies in Bangladesh
    (CRP, International Islamic University Chittagong, 2014-06) Rabbi, Mohammed Yasir; Karim, Mohammed Shamsul
    Culture has been an influential force to affect the performance of an organizational activity including sales. Cultural differences impede the harmonization and replication of marketing mix elements for sales performance. So, understanding and adapting to the culture and cultural differences play pivotal role for success by the MNCs. There are several multinational pharmaceutical firms that have been operating in Bangladesh for the last three decades. But their sales performance are not expectedly growing as per the sales growth rate of local firms in Bangladesh. This research has been taken to identify the cultural adaptation inmarketing practices in host country considering both home and host country culture of MNCs. To identify the cultural consideration and adaptation, the marketing practices of two local companies and one MNC operating in Bangladesh have been studied using the Hofsted's cultural dimensions and rankings (Hofstede, 1991) on the basis of cultural analysis since these dimensions were identified as the most widely accepted (Sondergaard, 1994) framework to know the cultural context of countries. The findings of the study revealed that the failure in successful adaptation or partial adaptation of marketing mix elements is responsible for poor sales performance of multinational pharmaceutical firms in Bangladesh. The study identified the effect of cultural congruency in marketing mix on sales performance of local firms.
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    Credit Market & Economic Development of Bangladesh: Review, Impact Analysis and Constraints
    (CRP (International Islamic University Chittagong), 2006-08) Karim, Mohammed Shamsul; Rabbi, Yasir
    Supplv of credit and economic development arc inter related. The evolut ion of credit is more than 9000 rears back. Front the very beginning of history, credit performed different types of function embedded [rom the transferring process of resources to the he/ping the poor to alleviate the povcrtv /('I'cI. There are different I,i('\\'s of credit, which are leveled as old views, monetary views and modern views, While monetarv views preferred restriction on credit for the balanced development of the economy, the modern views have worked to diminish the credit market imperfection for the expected economic development. Because of credit market imperfection, credit was }IOT allocated proportionately in different sectors in Bangladesh, Moreover, the total credit market \I'as not coordinated, Here, micro credit market was remaining out of any kind of surveillance. To overcome (lin' kind of imperjection, appropriate legal system need to be developed in Bangladesh considering the wholestic view of credit, In addition, institutional surveillance for micro credit and access to credit information is essential to overcome the market imperfection ami for the economic development of Bangladesh,