IIUC Business Review

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Author: search.filters.author.Karim, Mohammed ShamsulEnd date: 2009

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    Performance Measurement of Distribution Management System: A Case Study on Unilever (BD) Ltd.
    (CRP, International Islamic University Chittagong, 2007-08) Mawla, Masrurul; Karim, Mohammed Shamsul; Rabbi, Mohammed Yasir
    The purpose of business is to create and retain customer. But, the question is how? While business thinks in terms of products and derived values, customer is looking to meet their needs. Among the customers' need factors, getting the right product at the right time in the right place is one of the basic needs. In a sellers market like Bangladesh, it is difficult for the companies to develop competitiveness in distribution to provide products as per customers needs considering the customers different buying tendency. The success of a distribution system depends on the meeting of customers' time and place utility effectively. In an underdeveloped infrastructural conditions meeting all these are very difficult task. Unilever (BD) Ltd is the best known for its wide array of product portfolio and strong distribution system of consumer goods. Considering this, the study has been conducted to understand the performance Of Unilever ill distribution. For this purpose, Craven's model has been followed. The study identified that Unilever was meeting seventy percent of the place and time related utility. This study will help the business theoreticians to understand the distribution need in a developing country and will help to develop a comprehensive structure of distribution. The study will also help the companies operating in a developing country to develop their distribution system
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    Credit Market & Economic Development of Bangladesh: Review, Impact Analysis and Constraints
    (CRP (International Islamic University Chittagong), 2006-08) Karim, Mohammed Shamsul; Rabbi, Yasir
    Supplv of credit and economic development arc inter related. The evolut ion of credit is more than 9000 rears back. Front the very beginning of history, credit performed different types of function embedded [rom the transferring process of resources to the he/ping the poor to alleviate the povcrtv /('I'cI. There are different I,i('\\'s of credit, which are leveled as old views, monetary views and modern views, While monetarv views preferred restriction on credit for the balanced development of the economy, the modern views have worked to diminish the credit market imperfection for the expected economic development. Because of credit market imperfection, credit was }IOT allocated proportionately in different sectors in Bangladesh, Moreover, the total credit market \I'as not coordinated, Here, micro credit market was remaining out of any kind of surveillance. To overcome (lin' kind of imperjection, appropriate legal system need to be developed in Bangladesh considering the wholestic view of credit, In addition, institutional surveillance for micro credit and access to credit information is essential to overcome the market imperfection ami for the economic development of Bangladesh,