Browsing by Author "Sultana, Nahid"

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    Application of the two-phase simplex method for optimal advertisement decision: A study on an E-commerce company
    (CRP, International Islamic University Chittagong, Bangladesh, 2016-12) Sultana, Nahid
    The optimal advertisement decision aids to get the optimized effective customers within the limited budget. So it plays a significant role for any company. Every e-commerce company has many options for advertisement, but every company has to face difficulties in choosing the best advertisement media for maximization of customers with the restricted expenses. The study is based on a sample e-commerce company which is taken purposively. In this study, I have used the Two-Phase Simplex method which is very much suitable for the study. The study finds that the best media is E-mail, which makes the maximum possible effective customer within the restricted budget.
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    Relationship between Ethics and Good Governance in HRM Practices: A Case of some Selected Bangladeshi Private Organizations
    (Centre for Research on Islamic Management and Business, 2014-06) Hasan, Md. Maruf; Sultana, Nahid
    This paper examines the impacts of unethical behavior in organization through a multi-layered study of the six selected Bangladeshi organizations. By examining contemporary cases relating to ethics, we clarify the types of common unethical behavior happening within the organizations. We also describe the ethical view in Islam while working in any organization. How human resource management can be guided by ethics is the major concern of the study. The time period of studied matter is three years specifically in the year of 2011 to 2013. Observational and interview methods are used for collecting data. This report confronts the argument that ethics can act as good governance in practicing human resource management.