Application of the two-phase simplex method for optimal advertisement decision: A study on an E-commerce company

Abstract

The optimal advertisement decision aids to get the optimized effective customers within the limited budget. So it plays a significant role for any company. Every e-commerce company has many options for advertisement, but every company has to face difficulties in choosing the best advertisement media for maximization of customers with the restricted expenses. The study is based on a sample e-commerce company which is taken purposively. In this study, I have used the Two-Phase Simplex method which is very much suitable for the study. The study finds that the best media is E-mail, which makes the maximum possible effective customer within the restricted budget.