Interrelationship Between Globalisation And National Responsiveness: An Analytical Approach

Abstract

This paper presents a theoretical argument on the Globalisation' and 'National Responsiveness'; the most talked about issues of today's business 'world, whether they are diametrically opposed or symbiotic. The degree of relationship between Globalisation and National Responsiveness are also shown through the analysis of different cases of l\{HCS. Different international cases of lvfNCs have been critically discussed in the argument in different viewpoints of Globalisation and National Responsiveness. However. A matrix, 'Globalisation and National Responsiveness' has been discussed to analyze the strategic viewpoints of MNCs while considering the globalization effect and national responsiveness in global business operation. The argument of the paper has been viewed in fwo dimensions, one is how does national responsiveness impact on the corporate culture of lvfNCs international business and two is how does national responsiveness affect the business operation (Such as marketing) in international business.