User Perception Of Mobile Banking Adoption: An Integrated Ttf-Utaut Model

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dc.contributor.authorAhmed, Zobayer
dc.contributor.authorKader, Abdul
dc.contributor.authorRASHID, Harun Ur
dc.contributor.authorNurunnabi, Mohammad
dc.date.accessioned2022-06-26T05:35:53Z
dc.date.available2022-06-26T05:35:53Z
dc.date.issued2017-12
dc.descriptionAn open access Internet journalen_US
dc.description.abstractThis study investigates the factors influencing users’ perception on adoption of mobile banking (mBanking) services in Bangladesh from the understanding of technology perception. Exploratory factor analysis (EFA) has used as an instrument to analyze the data collected from the respondents. The established framework of integrating the task technology fit (TTF) and the unified theory of acceptance and usage of technology (UTAUT) have been applied to examine users' perception and intention in adopting mBanking services. The study shows that the most influencing factor is Social influence (SOI) in adopting mBanking. Besides, Task-technology fit (TTF), Technology characteristics (TEC), Performance expectancy (PEE), Facilitating conditions (FAC), Task characteristics (TAC), and User adoption (USE) have great influence on users’ perception and attitude towards mobile banking services. The findings of this research show a useful understanding to the decision makers to implement and develop mBanking service and help to know how it affects users’ attitude, perceptions and intention. This research provides a highlight to understand the users’ perceptions about the adoption of mBanking in Bangladesh. It emphasizes greatly on the social influence from the users understanding toward adopting mBanking services and new technologies that have been a part of modern life style.en_US
dc.identifier.citationDecember 2017, vol. 22, no. 3en_US
dc.identifier.urihttp://dspace.iiuc.ac.bd:8080/xmlui/handle/123456789/3356
dc.language.isoenen_US
dc.publisherJournal of Internet Banking and Commerceen_US
dc.subjectmBanking Adoptionen_US
dc.subjectExploratory Factor Analysisen_US
dc.subjectUTAUTen_US
dc.subjectTTFen_US
dc.subjectBangladeshen_US
dc.titleUser Perception Of Mobile Banking Adoption: An Integrated Ttf-Utaut Modelen_US
dc.typeArticleen_US

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