Volume 03, June 2014

Permanent URI for this collectionhttp://dspace.iiuc.ac.bd/handle/123456789/2812

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Author: search.filters.author.Karim, Mohammed Shamsul

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    Job Satisfaction of the Employees in Islamic Banking System: A Study on Islami Bank Bangladesh Limited
    (CRP, International Islamic University Chittagong, 2014-06) Hoque, Nazamul; Karim, Mohammed Shamsul; Islam, Serajul
    Undoubtedly, in this highly competitive world, the success of an organization depends largely on its human resources. Banks are no exception to this. A satisfied, happy and hard working employee is the biggest asset of any organization, including banks. Workforce of any bank is responsible to a large extent for its productivity, profitability, growth, change, and even of its existence. Efficient human resource management and maintaining satisfaction level of job in banks determine not only the performance of the bank but also affect the advancement and performance of the entire economy. So, for the success of banking, it is very important to manage human resource effectively and to find whether its employees are satisfied or not. A satisfied employee pays his full attention, works with commitment, and projects a positive image of the organization which finally begat customer satisfaction. The study has identified the key job satisfaction factors. and level of satisfaction of the employees of WEL. Flit' most important job satisfaction factor based on the eigenvalue is the 'working environment' followed by 'terms and condition', policy and administration', 'interpersonal relationship', and 'training facility
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    Impact of Cultural Adaptation on Sales Performance: A Comparative Study on Marketing Practices of Multinational and Local Pharmaceutical Companies in Bangladesh
    (CRP, International Islamic University Chittagong, 2014-06) Rabbi, Mohammed Yasir; Karim, Mohammed Shamsul
    Culture has been an influential force to affect the performance of an organizational activity including sales. Cultural differences impede the harmonization and replication of marketing mix elements for sales performance. So, understanding and adapting to the culture and cultural differences play pivotal role for success by the MNCs. There are several multinational pharmaceutical firms that have been operating in Bangladesh for the last three decades. But their sales performance are not expectedly growing as per the sales growth rate of local firms in Bangladesh. This research has been taken to identify the cultural adaptation inmarketing practices in host country considering both home and host country culture of MNCs. To identify the cultural consideration and adaptation, the marketing practices of two local companies and one MNC operating in Bangladesh have been studied using the Hofsted's cultural dimensions and rankings (Hofstede, 1991) on the basis of cultural analysis since these dimensions were identified as the most widely accepted (Sondergaard, 1994) framework to know the cultural context of countries. The findings of the study revealed that the failure in successful adaptation or partial adaptation of marketing mix elements is responsible for poor sales performance of multinational pharmaceutical firms in Bangladesh. The study identified the effect of cultural congruency in marketing mix on sales performance of local firms.